First of all, the crappy and annoying dance/pop beat and the uninspired lyrics are modelled on nothing more than the myriad of cookie-cutter pop songs made to appeal to the masses without any attempt at something different or fresh. Not to mention the terrible ‘singing’. Every time I hear this song, before screaming and quickly switching off the radio, I get visual flashes of a really tacky Euro-pop or Asian-pop song where the singer, all dressed in white, lip-syncs and sways non-rhythmically against a backdrop of strobes and disco lights. The image is disconcerting to say the least.
What’s worse, though, is that McFadden’s song makes auto-tune look like the lazy man’s singing. His overuse of the newest innovation in music demonstrates that just because it’s new and available, not every ‘singer’ can or should use auto-tune. It still takes skill to properly distort one’s voice in this abstract manner and come away with something that doesn’t sound like a whining dog. Here, McFadden has somehow managed to use auto-tune to go back in time. This song is nothing more than a badly made 90s-type boy band song. McFadden used to be in a boy band, which obviously didn’t work out, so why he would be trying to relive this ill-fated path in what should be a solo direction, I have no idea.
The song is also a good example of the difference between skill and talent. Just because one can sing, doesn’t mean they’re an artist. Art isn’t just about having the skill, it’s more about having the originality and audacity to harness that skill to create something different, new, challenging, exciting; not to REcreate something that someone else has done before, and done better. McFadden has just badly copied the innovations in auto-tune and given its critics another reason to hate it. Just in case anybody is unclear, this is what you should NOT do with auto-tune. [Image from http://www.posh24.com/]
No comments:
Post a Comment